As the world’s largest professional social network with over 610 million members, LinkedIn is a powerful platform for social media marketing. Whether you’re looking to generate leads, build relationships, or increase brand awareness, LinkedIn can help you achieve your business goals.
How effective is LinkedIn?
Here’s what the stats say:
- LinkedIn has helped 45% of marketers with customer acquisition. (Blue Corona)
- Compared to Facebook, it generates leads 277% more effectively. (Blue Corona)
- LinkedIn accounts for 80% of B2B leads. (Kinsta)
- It also accounts for nearly 50% of social traffic to B2B sites. (Kinsta)
- LinkedIn is the top choice for professionally relevant content, with 91% of executives choosing the platform. (Foundation Inc)
- LinkedIn has over 774 million users, roughly a quarter of them being U.S. internet users. (Statista, 2021)
- LinkedIn is the largest B2B display advertiser in the U.S. at 32.3%. (eMarketer, 2021)
- Since early 2020, LinkedIn live streams have more than doubled, increasing by 158%. (LinkedIn, 2020)
- 4 of 5 LinkedIn members drive business decisions. (LinkedIn, 2021)
- Over 90% of B2B marketers use LinkedIn for organic social marketing. (Content Marketing Institute, 2021)
- 78% of salespeople engaged in social selling outsell their peers who are not. (LinkedIn, 2020)
- 36% of buyers “strongly agree” that an informative LinkedIn profile is important for salespeople to have (LinkedIn, 2020)
- Social selling leaders are 51% more likely to reach the quota. (LinkedIn, 2020)
- Salespeople active on social media report 45% more sales opportunities. (LinkedIn, 2020)
- Top-performing salespeople believe they receive better leads from marketing. Almost all (94%) of the top performers surveyed in the LinkedIn study called the marketing leads they receive either “excellent” or “good.” (LinkedIn, 2020)
Sources:
Overall, LinkedIn is an effective social media marketing tool that businesses should consider using to reach more potential customers.
Here are 5 ways to start marketing on LinkedIn now:
1. Create a professional profile
If you’re not using LinkedIn as part of your social media strategy, you’re leaving money on the table. LinkedIn is one of the world’s top three most visited sites, so it’s no surprise that more than half of U.S. adults use it at least once per month. And according to HubSpot, businesses who use LinkedIn to promote themselves see a 20% increase in leads.
- Builds trust with potential clients
- Creates opportunities for networking
- Establishes you as an expert in your field
- Provides a platform to share your work
2. Build connections with other professionals
You can also use LinkedIn to find new clients. According to HubSpot, companies who use LinkedIn to market themselves see a 20% higher conversion rate than those who don’t. So, what do you need to do to ensure you get the most out of LinkedIn? First, you need to join the site. Then, you need to start building relationships by connecting with people you know. Finally, you should share relevant articles and blog posts.
- Opens up opportunities for collaboration
- Allows you to stay up-to-date on industry trends
- Gives you access to potential clients
- Helps you build your professional network
3. Join groups relevant to your industry
Once you’ve joined LinkedIn, you’ll notice a section called Groups. These groups are made up of other members in your industry, and they’re a great place to connect with others in your field, ask questions, and learn more about the latest trends.
Some of the benefits of joining LinkedIn groups relevant to your industry include:
- Keeps you up-to-date on the latest industry trends
- Allows you to network with other professionals in your field
- Gives you access to potential clients
- Helps you build your professional network
4. Follow influencers in your niche
You can also find influencers by searching for them using Google. If you search for “influencer” + your city, you’ll see who has been recognized as an expert in your area.
When you find an influencer in your niche, it is essential to follow them and engage with their content. By doing this, you will be able to build a relationship with them and eventually promote your business to their audience.
- Allows you to stay up-to-date on the latest industry trends
- Gives you access to potential clients
- Helps you build your professional network
- Provides inspiration for your work
5. Share valuable articles
Another way to find influencers is to share valuable articles with your connections, which will help you show your contacts that you are an expert in your field. When you share articles, you can also include a brief description of your business, which can help promote your brand.
- Establishes you as an expert in your field
- Helps promote your brand
- Allows you to share your work with a broader audience
- Opens up opportunities for networking
Conclusion
LinkedIn is an effective social media marketing tool because it is free to use, helps build connections with other professionals, and allows you to follow influencers in your niche.
If you’re not already using LinkedIn as part of your social media strategy, you’re missing out on a valuable opportunity to market yourself and your business.
Creating a professional profile, connecting with others in your industry, and sharing relevant articles and blog posts are great ways to get the most out of LinkedIn.
So what are you waiting for? Join LinkedIn today and start reaping the benefits of social media marketing!
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