business rebrand
  • November 6, 2025
  • Chris Hornak
  • 3 Views

The Great Rebrand: Unpacking the Whys and Hows of Corporate Identity Shifts

Unlock the power of a business rebrand. Learn its whys, hows, types, and strategies for success, avoiding common pitfalls.

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become category leader
  • November 6, 2025
  • Chris Hornak
  • 4 Views

From Challenger to Champion: Becoming Your Industry’s Category Leader

Discover how to become category leader by mastering modern search, blue ocean strategy, and owning your market space for ultimate dominance.

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future proof website design
  • November 5, 2025
  • Chris Hornak
  • 4 Views

Don’t Get Left Behind: Future-Proof Your Website Today

Future-proof your website design for business longevity. Learn how scalability, security, and UX drive digital evolution.

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topical map seo
  • November 5, 2025
  • Chris Hornak
  • 4 Views

The Ins and Outs of Topical Map SEO

Master topical map seo! Boost authority, improve UX, and optimize for AI search with our guide to strategy, execution, and success.

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google ads formula
  • November 5, 2025
  • Chris Hornak
  • 4 Views

How to Use Google Ads Formula, Even if You’ve Never Tried it Before

Master Google Ads formula! Learn essential metrics like CTR, CPC, ROAS & Ad Rank to boost campaign performance and profitability.

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conversion rate optimization service
  • November 5, 2025
  • Chris Hornak
  • 4 Views

The Ultimate Guide to Conversion Rate Optimization Services

Boost sales and ROI. Learn why a conversion rate optimization service is essential, what it includes, and how to choose the best agency for your growth.

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Social Sharing Image The Hidden Lever for SEO and Engagement - blog post image
  • October 30, 2025
  • Chris Hornak
  • 4 Views

Social Sharing Image: The Hidden Lever for SEO & Engagement

When someone shares your website link on Facebook, LinkedIn, or Twitter/X, what appears in their feed determines whether people click through to your site. That preview thumbnail is your social sharing image: and most businesses are getting it wrong. Social sharing images also appear as previews

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Content Clusters Build Topical Authority With Pillar-Cluster Architecture
  • October 29, 2025
  • Chris Hornak
  • 4 Views

Content Clusters: Build Topical Authority With Pillar-Cluster Architecture

Your competitors are playing checkers while you could be playing chess. Most brands scatter their content like confetti, hoping something sticks. They chase individual keywords, create isolated blog posts, and wonder why their organic traffic plateaus. Meanwhile, savvy marketers are building content empires: strategic networks that

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Psychology-Based Landing Page Optimization That Converts - blog post image
  • October 27, 2025
  • Chris Hornak
  • 6 Views

Psychology-Based Landing Page Optimization That Converts

Your page has seconds to earn trust and momentum. First impressions form fast—within 50 milliseconds, per peer-reviewed research by Lindgaard et al. (2006) on website aesthetics and credibility. And when load time drifts to three seconds, bounce risk jumps sharply, as shown in this Google/SOASTA analysis.

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Zero-click search strategy build brand authority now - blog post image (1)
  • October 24, 2025
  • Chris Hornak
  • 4 Views

Zero-click search strategy: build brand authority now

Your dashboards are up-and-to-the-right. Your pipeline isn’t. That gap? Zero-click. This is where trust—not just traffic—is won or lost. Most searches end without a visit to your site. SparkToro’s 2024 analysis shows Google keeps 63% of search traffic inside its own results via AI Overviews, featured

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